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Statewide Strategic Plan

Salem, Oregon

BergerABAM was part of a consulting team that prepared a statewide strategic plan for the Oregon State Marine Board, which is in charge of licensing all motorized recreational boats in Oregon. In addition, the Marine Board provides and maintains boat launching facilities, implements boating safety education programs, and oversees boating law enforcement. As part of this strategic planning effort, BergerABAM staff developed a strategic communications plan that provided the Marine Board with a step-by-step guide that informed boaters about the process and encouraged public feedback. Work included contacting more than a dozen newspaper outdoor writers and posting an online survey that collected nearly 2,000 individual responses.

Services Provided by BergerABAM: 
  • Strategic Communications Plan
  • Stakeholder Interviews
  • Public Meeting Preparation and Delivery Guide